How We Work

We empower you to be more educated and informed about buying or selling a home

Since 1988 I’ve been working as a full-time real estate professional to help home buyers and home sellers realize their individual real estate goals. There are several principles that guide my business:

1. Home Selling and Home Buying Education - The agents of the Hoffman Realty Group act primarily as real estate consultants, providing clients with a series of strategies and systems designed to help them buy or sell a home in less time, with the fewest hassles. To this end we offer free services that help you Search For Homes using one of the most powerful, consumer friendly, internet based home finder systems. Home sellers wanting to know what the approximate value of their home is in today’s market can request a free, quick over-the-net What’s My Home Worth? home price evaluation that will help pin point what a buyer would pay for their home. We also offer a content rich library of articles on a variety of home buying and home selling topics, as well as free Home Seller Guides and Home Buyer Guides that educate and inform you in easy to understand language about the buying and selling process, in other words, we have just about everything which will help make buying or selling your home a more profitable and more enjoyable experience.

2. More and Better Results - If you use the ideas contained within this site, our free reports and seller and buyer guides we offer, you WILL see real results. You can expect to see the following.

Selling or buying your home will be less of a struggle. It’s a matter of learning what actually works and having the right real estate agent to implement the tactics, systems and strategies that lead to glowing success and avoid frustrating failure. No magic pills here, but proven to work approaches that work well for people who want to buy or sell a home for a fair price without rejection, headache and hassle.

A very complex financial transaction will become much simpler. A great real estate agent makes buying or selling your home more enjoyable by using simple terms that are very clear, concise, direct, and crafted in plain English and omitting all the fancy trade talk so you can understand everything that is going on with your purchase or sale.

Your home will sell for more money, in less time. Good and proper marketing leads to more showings, and more showings leads to a quicker sale for a better price. When a real estate agent knows what to do, what to say both verbally and in writing, more prospects will be attracted to your home.

You’ll pay less for the home you buy. As a buyer the worst feeling in the world is not knowing whether or not you could have paid less for your home. When you have an expert real estate agent with 20+ years and over 1,000 closed transactions worth of experience and who is highly skilled in the art of negotiating real estate contracts, you’ll never worry about that again.

You’ll receive a higher level of care and service - The old school paradigm was about working with a client on a “need to know” basis. This certainly doesn’t work in today’s world of real estate services. We’ve built our business around a new paradigm that is built upon service and information. We call this being a VIP Client. The chart below shows the difference between the two schools of customer service and support.

Old School Services Paradigm Focus on making the sale One size fits all Fancy sales speak Hyperbole and sensationalism Over promise under deliver Charge for services “Agent” first mentality “Sales Person” Persona

New School Services Paradigm Focus on customers needs Custom designed solutions Simple terms in clear concise language Honest, direct advice based on fact Under promise over deliver Charge for value and results “Client” first mentality “Trusted Advisor” Persona

The information included in this site and within our various Toolkits, Guides, and resource library, is all based on direct experience of what works to buy or sell a home in the most cost effective manner possible. There is nothing theoretical or hypothetical about the ideas we talk about. If it works and fits our New Real Estate Paradigm, we use it and we teach it to our clients.

Next you might want to know a little about me, Jeff Hoffman and my background and experience. Click here to find out.